These expenses fall under Hydro-Québec’s annual advertising budget and will have no impact on rates. Since it is a corporate ad campaign, costs are paid by the company.
Hydro-Québec is investing $2.5 million in the campaign Welcome to Hydro-Québec.
This budget includes the production of the television spots, the print ads and the Web site, as well as the purchase of ad space in various Québec media.
Learn more about how rates are set: