We launched an information and advertising campaign because we want to better explain our activities to our customers. Through improved and more frequent communication, we hope to strengthen our ties with customers, better understand their needs and serve them better.
We chose advertising as a method of communication for our information campaign because it remains an ideal way to communicate directly and immediately with all our customers.
The campaign is not limited to advertising. We also created a Web site and several short videos. We are also always pleased to communicate with our customers on Twitter.
Learn more about our information campaign.